More than ever, the trickle down effect of management buy-in with content marketing is imperative to big success.
Whether or not you feel trickle-down economics work well in national government, there is no question of their incredible importance when it comes to content marketing success for businesses large and small. In fact, I’ll just toss this one out there for a second:
If your company CEO and/or management team do not fully embrace content marketing, your efforts to find massive success online and have a cultural transformation will very likely fail.
Yeah, sure there are outliers in every realm. And yes, there will be renegades that do amazing things despite the lack of buy-in from leadership.
But the more I seek to help companies go big or go home with building their digital brand and business through content marketing, the more I realize nothing great happens without full buy-in from the top dogs.
Because success in this business doesn’t happen overnight.
Rather, it follows the principle of the Law of the Harvest.
- The field must be prepared.
- The seed must be planted.
- The beginnings of life must be continually watered and nourished.
- The crop must be protected.
- And the harvest eventually comes.
For some businesses, like my pool company, this success can happen quickly.
For others, like those in deeply competitive industries, success may be slower to appear.
But done right, it comes—without fail.
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