Various forms of marketing can generate leads for you. But, leads are not the only ingredient of the secret sauce you need: You need someone to convert those leads into sales. You need a sales rock star!

So, what traits and qualities should your rock star have?

You could probably list the qualities you want in your sales rock star—that rainmaker who keeps the lights on and the revenue flowing—in any order you choose, since they are, in general, equally important. But I choose to start with a trait I call “drive.”

Drive

You want your salesperson to be driven to succeed. Without drive there is no will to conquer, no desire to overcome, and no wish to make that next sale. Drive is the passion, the fire inside to make that sale. It’s as essential as any of the other traits, but perhaps it’s also the one quality that kick-starts all the others.

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