How A Great Title Got Me A Link From The New York Times

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How to use a great headline to get on the New York Times

Are you looking for proven marketing tactics to attract more readers and grow your blog?

As a blogger, readers are your currency and success and survival depends on attracting and growing an audience. But in this age of social media marketing creating a blog that resonates with the social web is hard work.

But are you really surprised?

After all, the Internet is drowning in “quality” content. In fact, if you post something new today you’ll compete with over “1.5 billion new pieces of content, more than 200 million tweets and 1.5 million new YouTube videos” (source: Jeff Bullas).

Unfortunately even the most brilliant article can slip quietly under the radar because it’s not enough to simply create “quality content”.  In addition you have to figure out a way to get your posts noticed and shared.

Here’s a strategy that worked for me…

  1. First write an awesome headline that gets people sharing on Twitter.
  2. Then secure an influential link from an authority website (such as the New York Times).

Let me explain…

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