Our Blog
B3 Global collects business articles from the best and brightest digital resources across the web. Our audience targets business small business, entrepreneurs, startups, professionals and executives. Articles provide important content to start, grow, market, expand or sell your business. Topics include: business development, business networking, branding, marketing, social media marketing, infographics, videos, best practices, how-to guides, tips and tools. Search categories for particular business interests.
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Every day we hand out a tiny brochure about our businesses without even realizing it. Look at the stacks on your desk, the deck in your drawer or the stash in your wallet. Business cards, in all sizes, shapes and colors, are everywhere. And yet, while we all understand that a business card is a necessity, we often fail to see it as a marketing opportunity.It’s time to start seeing that little slip of paper for what it is: the best opportunity you have to market yourself or your business to a targeted and captive audience. After all, you chose...
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In 1962, Time magazine called David Ogilvy “the most sought-after wizard in today’s advertising industry.”In his years as an advertising executive and copywriter, Ogilvy created some of the world’s most successful and iconic marketing campaigns, including the legendary Man in the Hathaway Shirt, plus notable efforts for Schwepps, Rolls Royce, and the island of Puerto Rico among many others.As content marketers, we can learn a lot from the legendary Mr. Ogilvy. He was, after all, one of the pioneers of information-rich, “soft sell” ads that didn’t insult the intelligence of the prospect. For example, consider The Guinness Guide to Oysters,...
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Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way.In the past nine or so years, I’ve evaluated, purchased, implemented, and used over ten different email marketing and marketing automation platforms (there may be more but I’ve lost count). My love for technology and marketing is what led me to join HubSpot over two years ago, and why I regularly...
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Podcasts are a popular medium, with radio stations, comedians and political commentators all using them to spread their message and raise their profile. According to research conducted by Edison in 2012, 29% of American smartphone owners have listened to podcasts. By maintaining a high standard of content and engaging your listeners regularly, your podcast may help you to be recognised as a leader in your industry. The first question you should ask yourself is “is podcasting right for my business?” Podcasting is a commitment, if you don’t have the time to write, record and post a regular podcast then it’s...
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Let me tell you about one of the most amusing parts of my job. At the types of trade shows, user conferences, and marketing technology industry events I attend, the prevalent demographics are usually pretty similar: men and women in their 40s, 50s, and sometimes even 60s (almost all white and heterosexual). When you exclude the hired booth babes, interns, and event staff members, I am almost always among the youngest professionals there.Many of those people at the events are extremely accomplished marketing professionals with a ton of creds—don’t get me wrong. But I’ve noticed that many seem to struggle with...
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So, you have set up your business’ YouTube channel and you’re ready to start uploading videos but, frustratingly, you have no idea what to post. Here are a few ideas of different videos you could post to engage with potential customers and clients, while also raising brand awareness. If you haven’t created your YouTube channel yet, I advise you read my post on Social Media Today first. 1. Events Record the events you hold and post the videos on YouTube. If you have footage from previous events you have held, post them as well. If you attend any events, record...
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Marketing your small business online isn’t all that tricky. Though there are plenty of things to learn if you’re to get the best results from your efforts, I wouldn’t advise anyone to sit around learning all there is to know about online marketing before jumping in.First of all, I don’t know any small business owners who have the time to do that. Second, it isn’t necessary. Instead, jump in! Start now… You’ll learn plenty along the way.An important note: your online marketing efforts will reflect either positively or negatively on your business. Any business owner can start marketing online now,...
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Previously, I shared my definitive checklist for startup success, which included the things you needed to accomplish before approaching venture investors in order to increase the odds that they will be interested in funding your business. In this lesson, I am going to provide the inverse; a definitive list of things a venture investor should offer you, before you take money from them. About the FirmWhat is the firm’s track record of success? Have them list their best performers.Does the firm have a “brand name?” Some startups are perceived as being better investment/startup opportunities, if a big name firm is involved. This...
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A few summers back, Esquire featured a gorgeous picture of Tom Cruise on the cover to go with the feature package: How to be a Man: A guide to your 20s, 30s, 40s, and 50s…after that you are on your own. Being squarely in my 50s, I might have appreciated the joke more than most. But then I got to wondering. Esquire is going after males in their 20s to their 50s. So is GQ. And Men’s HealthESPN the magazine. And Sports Illustrated. And…If anything, those magazines will tell you they’re targeting readers at the lower end of the 20...
