Written by Jeff Bullas

Our attention spans seem to be following the development path of micro-processors. Smaller and faster.

The art of the long conversation, the slow contemplation of the future of the planet over a meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.

Dinner parties could soon become 15 minute events.

When YouTube started to become popular the videos were often 2-3 minutes. We were happy to stop and watch for a few minutes.

Now we are demanding videos that take short to a new level of shortness.

You can even see the trend with the Old Spice campaign. The original videos were up to 30 seconds long but as subsequent campaigns rolled out the video were often as short as 15 seconds

Is content becoming too short and superficial?

Are we becoming consumers of the short and superficial or as we have experimented with online video and social media, have we discovered that short is indeed sweet and effective?

This fad for brevity can even be seen in the increasing popularity of TED Talks which are usually limited to 15 minutes or less.

It is all about getting your message out quickly with no repetition or redundancy before your viewer clicks away.

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